Retailer to donate up to $300,000 for animal adoption program with the launch of Blue Buffalo coming to stores nationwide
(RANCHO SANTA FE, Calif. – April 18, 2019) – Today, Walmart is kicking off a social campaign in support of the Helen Woodward Animal Center. For every customer that shares a photo of them and their pet with the hashtag #BlueBuffaloAtWalmart or shares the campaign launch post from @Walmart, the retailer will donate $10 to the Center in support of its animal adoption efforts, up to $300,000. The program celebrates the great work from Helen Woodward Animal Center, the retailer’s commitment to our furry family members, and the launch of Blue Buffalo on Walmart shelves nationwide.
Blue Buffalo has partnered with Helen Woodward Animal Center since 2012, as title sponsor of the Home 4 the Holidays Campaign, helping place more than 16 million orphan pets into loving homes with participating shelters across the globe.
“We have a wonderful history and friendship with Blue Buffalo,” stated Helen Woodward Animal Center President and CEO Mike Arms. “We are honored to be a part of this launch of Blue Buffalo pet food in Walmart stores and we are very touched that Walmart wants to help orphan pets with this incredibly generous launch promotion. The social media buzz is a great way to remind people to adopt their next pet and the funds raised will save the lives of thousands of homeless dogs and cats.”
For more information on Helen Woodward Animal Center, please visit www.animalcenter.org or stop by 6523 Helen Woodward Way, Rancho Santa Fe, CA 92067.
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About Helen Woodward Animal Center
Helen Woodward Animal Center is a private, non-profit organization where “people help animals and animals help people.” Founded in 1972 in Rancho Santa Fe, Calif., the Center provides services for more than 90,000 people and more than 10,000 animals annually through adoptions, educational and therapeutic programs both onsite and throughout the community. Helen Woodward Animal Center is also the creator of the International Home 4 the Holidays pet adoption drive, the International Remember Me Thursday® campaign and The Business of Saving Lives Workshops, teaching the business of saving lives to animal welfare leaders from around the world. For more information, go to: www.animalcenter.org.
About Blue Buffalo
Blue Buffalo, based in Wilton, Conn., is the nation’s leading natural pet food company, and provides natural foods and treats for dogs and cats under its BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Paying tribute to its founding mission, the Company, through the Blue Buffalo Foundation, is also a leading sponsor of pet cancer awareness and of critical studies of pet cancer, health, treatment and nutrition at top veterinary medical schools across the United States. For more information, visit www.BlueBuffalo.com.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 275 million customers and members visit our more than 11,300 stores under 58 banners in 27 countries and eCommerce websites. With fiscal year 2019 revenue of $514.4 billion, Walmart employs over 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com, on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.