The Helen Woodward Animal Center One-Day Workshop will leave you and your team inspired, motivated, and fully equipped to take on the challenges of creating or expanding your own animal center while learning topics such as fundraising, public relations, social media, and more.
One-Day Workshop Sessions Include:
- A session with Mike Arms: an inspirational discussion where you will learn how to shift your way of thinking and adapt your policies to become an innovative organization that is able to meet the changing needs of the animals and people of your community.
- Concrete and proven fundraising methods: learn how to build your donor base and diversify your fundraising strategies, while marketing planned giving options, including the donation of appreciated assets. Take steps to develop a program that will help your organization keep your donors current and your connections strong.
- Creative, out-of-the-box public relations: get the media focused on your organization with simple unique ideas. Learn little-to-no-cost PR event concepts that will have the media talking!
- Social media best practices: convert fans into champions of your organization by effectively communicating your organization’s mission in social media spaces. Learn how to engage an online audience through excellent online customer service, helpful to-do’s and composing creative content.
